Valentines’ Day, or as I prefer to call it, Love Day, is upon us. Absolutely, it is a contrived, silly, excessively-commercialized “holiday” that often causes more sadness and distress than happiness and contentment.

However, it seems to be here to stay, and now that I’m a mom, it’s harder to ignore. I almost never do anything out of the ordinary for Feb 14, but this year, with A being three and in a childcare center for part-time care, it’s different. He received a story book called “Franklin’s Valentines” and has asked to have it read repeatedly in the last couple of weeks. His childcare teachers provided a list of all the kids’ names, when one parent asked specifically for the occasion. Valentine’s Day is creeping into his consciousness, so I can’t just pretend it doesn’t exist anymore.

I’ve put it out there to my social media circles in past years that on Love Day, we can expand our understanding love beyond romance. I know (and I’m glad!) that I’m not the only person doing this re-framing – just think of the popularity of Galentine’s Day, for a start!

Yet one type of love that stands out to me as particularly absent in Love Day discussions is self-love. I’m not talking about cliched notions of “self-care” (read: “me time” of the bubble bath/wine night/spa date variety, though these are lovely!). I’m not talking about selfies on social media proclaiming to other people that we love ourselves/aren’t ashamed of our stretch marks, under-eye circles and less-than-taut bellies post-motherhood.

I’m talking about real, deep, feel it in your belly self-love.

I’m talking about staring yourself in the eyes in a mirror and knowing that you truly love the person you’re facing, in the same way you love your best friend, your sister, or your partner.

I’m talking about hugging yourself and feeling sincere, not silly.

I’m talking about laughing with tears in your eyes that you still have so much love to give yourself, even when you think you’ve given all you can to your partner, your children, your friends.

I’m talking about knowing that love is infinite, even when time and attention and patience aren’t, and that you radiate love all the time, even when you’re mad (sometimes especially when you’re mad).

I’m talking about seeing the beauty in yourself that the ones closest to you see, and more – not in a vain way, but in an honest way.

If you’ve never thought about self-love this way or felt it so deeply, don’t worry – our culture doesn’t teach us to, as women or as mothers. This is an inside job, and it’s one we have to do on our own, because the world at large isn’t always telling us we’re worth it.

But we are. We so are.

Happy Love Day, you beautiful, wonderful, radiant mama, you.